ARTICLES
Perfect Storm — Five Technology Trends May Be Coming Together To Revolutionize The Aftermarket
Today, content-driven marketing quality and completeness is a given. However, we have several business technology trends that are combining, which may form the basis for the next “big leap revolution.”
By Robert Castle, First Published Nov 8, 2019, In The Automotive Aftermarket Business News (AMBW)
Omnichannel vs Multichannel – Addressing the Changing Requirements of Distribution Channel Partner
Today, content-driven marketing quality and completeness are a given. However, today we have several business and technology trends, which are combining to form the basis for the next “big leap revolution.” This article discusses the challenges of implementing and supporting Omnichannel Distribution and Marketing Strategies in the Automotive Aftermarket.
By Robert Castle, First Published Jan 22, 2020, In The Automotive Aftermarket Business News (AMBW)